Case Study
An android-based app designed to help drivers save their time and energy on finding the best parking.
The project was developed during the UX Design Diploma course at BrainStation.
Durantion
Tools:
Problem Space
Parking in the core Vancouver area is hard, especially finding an hourly street parking space at a fair price.
Street parking can variate hugely even a few blocks away.
This research is designed to discover the problem space of difficulty of finding a reasonable price parking in Vancouver and try to provide a solution.
Design Thinking
Secondary Research
Finding a parking spot is time consuming
Each time finding parking takes time from our life
8 mins
Average time people spend on researching a parking space each time in London.
17 days
Average American spend 17 days / year for looking for parking spots.
3000 hours
Average time that Australian spend for searching parking spot in their lifetime.
Prices variation in downtown
The city explains the block-to-block price differences as supply and demand
$6 - $7 / hour
Near the Vancouver Convention Centre, it’s $6 an hour to $7 an hour.
$3 / hour
Two blocks west from Vancouver Convention Centre: $3/hour the price.
$1 / hour
Four blocks east from Vancouver Convention Centre to find the cheapest parking downtown — $1/hour on Powell.
How Might We
Constrain
Hypothesis
Primary Research
Interviewees
In order to gain a holistic understanding of the problem space, I conducted a series of user interviews with Canadians between the ages of 28-34 who drive in the Vancouver area, with at least 3 years of driving experience.
I wanted to identify any difficulty they have had during their parking experiences and inquire about the general hourly parking rate they paid in Vancouver and the average time spent on finding parking space.
From the user interviews, I was able to pinpoint their pain points, motivations, and behaviors associated with parking experience as next page shown.
Key Insights
Price is one of the main factors drives take into consideration when looking for a parking spot and on average drivers normally spend 10 minutes looking for parking in Vancouver.
Ultimately, individuals believe that finding a fare hourly on-street parking is difficult and time-consuming.
Define
Persona & Experience Mapping
After synthesizing all my research and interview notes, I developed a persona and experience map to ensure my design process was driven by my target user’s goals and behaviours.
